You feel it already, don’t you?
You’re working twice as hard—more research, more hours, more strategy. Your content is better than ever. Yet instead of growing, you’re stagnating—or worse, losing ground.
You push harder just to hit the numbers that came easily two years ago.
And you’re not alone.
Ask any independent creator—YouTubers, writers, graphic designers, TikTokers, musicians, voice actors, authors—and they’ll all tell you the same thing:
“It’s just harder now.”
They’ll blame oversaturation. They’ll blame the algorithm. They’ll blame the market, inflation, politics—anything but the truth.
Not because they don’t know it. Because they don’t want to face it.
What is that truth?
AI is taking over independent content creation—not some of it, all of it. And it’s not happening slowly.
The Proof: AI Is Consuming Independent Content Creation
It’s not speculation. It’s not a future problem. It’s happening right now. AI isn’t just changing content creation—it’s reshaping the entire landscape. Its speed and efficiency are impacting every industry that relies on creative work.
Let’s look at the evidence.
1. YouTube: AI Channels Are Outpacing Human Creators
- AI-generated YouTube channels are flooding the platform, producing dozens of videos per day while human creators struggle to make one per week.
- Fully AI-generated faceless channels—using AI for scripting, voiceovers, animation, and thumbnails—are racking up millions of views at a fraction of the effort.
- In 2023, MrBeast, one of the biggest YouTubers in the world, warned that AI-generated content will replace most faceless creators within five years (X/Twitter, 2023).
Real Case Examples:
Companies like InVideo and AutoShorts are accelerating the shift toward AI-generated YouTube content, offering powerful tools that automate every aspect of video production. These platforms allow users to generate scripts, voiceovers, visuals, and even full-length videos with minimal manual effort—significantly reducing the time and cost of content creation.
A 2024 Business Insider report highlighted how these AI-driven tools are enabling individuals to produce and monetize videos at an unprecedented scale, flooding the platform with AI-generated content that competes directly with human creators. Unlike traditional YouTube channels that require weeks of scripting, filming, and editing, AI-powered channels can produce and upload dozens of videos per day, dominating algorithmic visibility and engagement.
Faceless AI content may be leading the charge, but it’s only the first stage of a much larger transformation. AI isn’t just automating content—it’s learning to engage with audiences in real time. Nowhere is this more apparent than in the rise of AI personalities like Neuro-sama.
Programmed by Vedal and debuting on Twitch in December 2022, Neuro-sama interacts with viewers in real time, plays video games, and even sings during livestreams. Powered by a large language model, she dynamically responds to chat interactions, making her conversations eerily human-like. As of March 2025, Neuro-sama’s YouTube channel has amassed over 550,000 subscribers and millions of views—demonstrating that AI personalities are not just a novelty, but a viable and competitive force in digital entertainment.
Neuro-sama is just the beginning. As AI-generated personalities become more advanced—capable of real-time emotional responses, lifelike animations, and personalized audience engagement—the distinction between human and AI creators will fade. AI is no longer just a tool for content production—it is becoming the content itself.
2. Writing: AI Content Is Saturating Blogs and Books
- AI-generated blog content is flooding the internet, outpacing human writers at an unsustainable rate. Google has confirmed that AI-written articles are ranking in search results, meaning SEO-driven blogging is already being automated away (Google Search Central, 2023).
- Amazon’s Kindle marketplace is being overwhelmed with AI-generated books, forcing human authors to compete against mass-produced, zero-effort content (Reuters, 2023).
- In response, Amazon introduced AI disclosure policies, requiring authors to label AI-generated content—a clear sign that the problem has already spiraled out of control (Amazon KDP, 2023).
Real Case Examples:
AI is no longer just assisting writers—it’s replacing them. Platforms like ChatGPT, Jasper, and Claude have made it possible to generate entire blog posts, articles, and even books in minutes. What once took hours of research, drafting, and editing can now be done at scale with minimal human input.
A 2023 Reuters report highlighted a startling example of AI’s growing presence in book publishing: a man used ChatGPT and MidJourney to create a fully AI-generated children’s book—from concept to publication—in under 72 hours. The book, featuring AI-written text and AI-generated illustrations, was uploaded to Amazon KDP and immediately went on sale, bypassing traditional publishing constraints entirely.
But it’s not just unknown self-publishers embracing AI—bestselling authors are getting caught using it too. In January 2025, romance novelist KC Crowne was exposed for using AI-generated writing in her latest book after readers discovered an unedited AI prompt left in the final text. The mistake ignited a firestorm of backlash, raising concerns about authenticity, ethics, and transparency in the writing industry.
Facing pressure, Crowne issued an apology, but her book was swiftly removed from Amazon and Goodreads, and she ultimately deleted her Instagram account following the controversy (VaniaMargene.com, 2025).
These examples highlight a critical shift in the writing world. As AI continues to refine its ability to mimic human storytelling, the distinction between authentic human creativity and AI-generated content will blur. Writing is no longer a craft reserved for skilled authors—it is now a process that anyone with an AI tool can automate. AI is no longer just a writing assistant—it is becoming the writer itself.
3. Art & Graphic Design: AI Is Outproducing Human Artists
- AI-generated artwork is flooding the market, undercutting human artists at an alarming rate. Tools like MidJourney and Stable Diffusion can generate high-quality images in seconds—eliminating the need for expensive commissioned work.
- Major companies are already replacing human illustrators with AI-generated art. In 2023, Netflix Japan released an animated short titled The Dog & The Boy, which featured AI-generated backgrounds, explicitly stating that the decision was made to avoid hiring human artists (Netflix Japan, 2023).
- Stock image sites are now accepting AI-generated submissions, leading to a surge of mass-produced, low-effort AI artwork that devalues original human creations.
Real Case Examples:
The reality is that today, AI can generate detailed, stylized artwork in a matter of seconds—and clients are taking notice. Businesses and content creators who once relied on commissioned illustrators are now turning to AI art tools that can produce professional-quality images instantly and at little to no cost.
The commercialization of AI-generated art is already impacting professional artists. In 2022, an AI-generated piece titled “Théâtre D’opéra Spatial” sparked controversy when it won first place in the Colorado State Fair’s digital art competition—beating human artists in a judged event (The Verge, 2022). The winning artwork was created using MidJourney, raising concerns over whether AI-generated pieces should be allowed to compete against human-created works.
But this is just the beginning. By 2024, AI-generated art had infiltrated nearly every corner of the creative industry—from book covers to album artwork, from ad campaigns to film production. Some companies have cut ties with human illustrators entirely, opting instead to generate their own art through AI platforms. Meanwhile, stock image marketplaces that once showcased original human photography and illustrations are now oversaturated with AI-generated submissions, making it harder for human artists to sell their work.
The trend is clear: AI isn’t just a tool for assisting artists—it’s replacing them. As AI-generated art continues to refine its ability to replicate human creativity, the distinction between handcrafted artistry and machine-generated images will blur. Art is no longer the sole domain of human vision and skill—AI is now the artist itself.
4. Music & Voice Acting: AI Is Dismantling the Industry
- AI-generated music is now so realistic that entire albums are being created without human artists. AI tools can generate fully produced songs—including lyrics, vocals, and instrumentals—without any human involvement.
- AI voice cloning is advancing so rapidly that video game studios are replacing professional voice actors with AI-generated performances. Instead of hiring new talent, companies are opting for AI-generated voices that can be adjusted, re-recorded, and localized instantly (Kotaku, 2023).
- Streaming platforms are struggling to manage an influx of AI-generated songs, making it increasingly difficult for real musicians to stand out in an oversaturated market.
Real Case Examples:
With AI now able to replicate vocal styles and compose music with near-human precision, the industry is undergoing a fundamental shift—one that is forcing musicians and voice actors to compete against flawless, infinitely scalable AI-generated performances.
In April 2023, an AI-generated song titled “Heart on My Sleeve” stunned the music industry by using AI-generated vocals that perfectly mimicked the voices of Drake and The Weeknd—two of the biggest artists in the world (BBC, 2023). The song was uploaded to Spotify, Apple Music, and YouTube, where it racked up millions of streams before being taken down.
The viral success of “Heart on My Sleeve” exposed how easily AI can clone popular artists and raised concerns over copyright, royalties, and the future of human musicians in an era where anyone can generate a hit song with AI.
But it’s not just music. AI voice cloning is rapidly changing the gaming and entertainment industries as well. In 2023, multiple game studios quietly began replacing professional voice actors with AI-generated performances—a move that allows companies to cut costs and avoid contractual obligations (Kotaku, 2023). AI voice models can generate, modify, and translate lines on demand, eliminating the need for lengthy recording sessions. While some companies frame this shift as a way to enhance production efficiency, many voice actors see it as a direct threat to their livelihoods.
The implications are clear: AI isn’t just assisting musicians and voice actors—it’s replacing them.
As AI-generated vocals become indistinguishable from real performances, the distinction between human artistry and machine-generated creativity will vanish. Music and voice acting are no longer exclusive to trained professionals—AI is now the artist, the singer, and the voice.
5. The Final Blow: AI Is Getting Better Every Day
What makes this different from past technological shifts? Speed, scale, and scope.
Unlike the transition from radio to TV or newspapers to digital media, AI isn’t just replacing a format—it’s replacing human effort itself.
And it’s doing so at an exponential rate.
- AI writing models are already outperforming most entry-level freelancers.
- AI video content is advancing faster than anyone predicted.
- AI voice models are already replacing voice actors in gaming and animation.
Independent content creators are no longer just competing with each other. They are competing with an intelligence that never sleeps, never tires, and never stops improving.
But this isn’t just technological progress. It isn’t just another industrial shift.
What we are witnessing is not just technological acceleration. It is the manifestation of a force far greater than any individual innovation—one that has shaped evolution, intelligence, and competition for millennia.
It is called the Will to Power—the force that governs all existence, relentlessly driving everything toward its most optimized, efficient, and dominant state.
This law is not a philosophy. It is not a theory. It is simply observable reality. Wherever life exists, wherever systems emerge, wherever competition takes place, the Will to Power is in motion—refining, evolving, and eliminating what can no longer keep up.
The changes we are witnessing in content creation are a pristine example of this force in action. AI is the most refined manifestation of the Will to Power we have ever created.
The Will to Power moves through AI just as it moves through everything else—compelling industries to evolve, systems to optimize, and inefficiencies to be culled.
This is why AI is advancing at an exponential rate.
This is why independent creators are struggling to survive.
This is why the creative landscape of the future will look nothing like the one we know today.
There is no stopping the Will to Power. There is no stopping this refinement.
While this paints a bleak future for independent creators, it’s important to remember that I am one too. As an author and writer, I’m facing the same grim reality as anyone else reading this. I don’t write this from a place of detachment or superiority—I write it as someone standing shoulder to shoulder with every other independent creator.
The Human Response
Since the Will to Power moves through everything—including human creators faced with this new reality—we are already seeing how it is shaping and refining the human response to AI’s takeover of content creation.
But this is not mere resistance. As AI continues to refine itself at an unstoppable pace, human creators are being forced to evolve. They are not just reacting—they are adapting, competing, and, in some cases, learning to survive by working with AI.
Books and Literature
With AI-generated books flooding online marketplaces, authors are now fighting for visibility in an industry where readers can no longer be sure whether a book was written by a human or an algorithm. To counter this, a growing movement among publishers and authors is pushing for “Human Authored” labels to distinguish human-written books from AI-generated content.
The Authors Guild, representing thousands of writers, has introduced a certification process that allows authors to verify their books as products of human creativity. Accredited authors can display a “Human Authored” logo on their book covers and promotional materials, signaling to readers that their work was created without AI assistance.
This initiative is a direct reaction to the rise of AI-generated books overwhelming platforms like Amazon. By providing a clear distinction between human and AI-created works, the publishing industry is attempting to preserve the value of human creativity in an era where AI-generated content is becoming increasingly dominant.
However, while the certification aims to protect human literature, its impact remains uncertain. Readers who prioritize price, availability, and convenience may not hesitate to choose AI-generated books over “certified human” ones—especially if AI content continues to improve in quality. In a world where the difference between human and AI writing becomes negligible to most readers, will the label even matter?
Music and Entertainment
As AI-generated music continues to flood streaming platforms, a growing number of artists and industry leaders are fighting to preserve the value of human-made music. One of the most significant efforts comes from the Human Artistry Campaign, an initiative designed to establish ethical standards for the use of AI in the music industry.
Backed by major music organizations and independent artists alike, the campaign argues that AI should serve as a tool to support human creativity rather than replace it.
The campaign promotes several core principles, including the right of artists to control how their voices, styles, and likenesses are used—ensuring that AI cannot be used to clone musicians without consent. It also advocates for clear labeling of AI-generated music so that audiences can distinguish between human-made and machine-produced works.
This initiative is a direct response to the recent wave of AI-generated songs uploaded to platforms like Spotify, YouTube, and Apple Music—some of which have gone viral by mimicking famous artists.
In a highly publicized case, an AI-generated track titled “Heart on My Sleeve” replicated the voices of Drake and The Weeknd, amassing millions of streams before being forcibly removed. The backlash forced streaming platforms to start cracking down on AI-generated music, reinforcing the growing need for ethical guidelines.
By establishing industry-wide standards and demanding greater transparency, the Human Artistry Campaign is working to preserve the legitimacy of human musicians in an era of synthetic music production.
However, one fundamental question remains. Will audiences value authenticity enough for these efforts to make a lasting difference? If AI-generated music sounds just as good—if not better—than human-made compositions, will consumers still care who (or what) created it?
Video Content and YouTube Creators
As AI-generated videos become increasingly common, both platforms and individual creators are taking steps to maintain transparency and protect human-made content.
YouTube has introduced policies requiring creators to disclose when their content includes AI-generated elements, such as voice cloning or deepfakes. Videos featuring synthetic media must now be labeled, ensuring that audiences can distinguish between AI-generated and human-created material.
At the same time, content creators themselves are pushing back. A group of bloggers and influencers launched the “Keep it Real” campaign, which advocates for authenticity in digital content and aims to prevent unauthorized AI replication of creators’ work.
However, while some creators are fighting to preserve human creativity, others are adapting by monetizing AI’s rise.
Companies like Troveo now offer content creators the ability to sell their unused footage for AI training purposes, allowing them to profit from material that would otherwise go unused.
But at what cost?
This strategy allows creators to profit from AI—but also accelerates their own obsolescence.
Training AI today means strengthening the very system that may one day replace them. What starts as a side income stream could eventually become the foundation of their irrelevance.
These responses highlight the growing divide among digital creators. Some are working to protect human-authored content, while others are finding ways to profit from AI’s expansion.
Whether human authenticity will hold value in a market increasingly dominated by synthetic, ever-improving content remains an open question.
The Road Ahead
While the responses to AI’s incursion into creative spaces take positive steps to preserve the livelihood of independent creators, they are all reactionary—they didn’t emerge until the problem was already too big to ignore. This means they are already fighting from behind.
This is what happens when people are blind to the Will to Power.
Because of this ignorance, the measures taken to protect individual creators are not strategic, but desperate—more like throwing darts at a board than delivering a precision strike. After all, how can you guard against something you don’t fully understand?
AI may be the “how” of this disruption, but the Will to Power is the “why.” AI is not an isolated disruption—it is the latest, most visible manifestation of a force that has always shaped competition, evolution, and survival. Those who fail to see this will remain stuck in reaction mode, forever trying to recover from the next wave of refinement.
The content creators who study and understand the Will to Power will be the ones who navigate and survive in the new creative landscape.
Instead of blindly reacting, they will know where to direct their energy and why their actions will be effective. Those who fail to see it will continue to chase trends, trying to figure out what they’re doing wrong—until they are inevitably refined out of existence.
Those who grasp its patterns will see what’s coming before it hits them, and they’ll move with refinement instead of being crushed by it.
This is why I wrote The Reason for Everything.
To show you the Will to Power in all things.
How its simple behavior governs not only the evolution of AI and the content production industry, but also human behavior, nature, and everything else.
The Reason for Everything won’t introduce some new, mystical ideal—it will simply reveal a force that has always been there and show you how to recognize it.
If you’re ready to see how the Will to Power explains pretty much everything, I invite you to keep reading:
👉 The Reason for Everything on Amazon